Chances are, that you’ve seen and even clicked on a Google Ad before.

Google Ads is an online advertising platform that allows businesses to create and display ads on Google’s search results pages and other websites that are part of the Google network.

When someone searches for something on Google, the search engine returns a list of results, which can include paid ads at the top and bottom of the page. These ads are triggered by specific keywords or search terms that the advertiser has selected.

Advertisers can choose to pay for these ads based on a few different models, including cost-per-click (CPC), where they only pay when someone clicks on their ad, and cost-per-impression (CPM), where they pay for every 1,000 times their ad is displayed.

Through Google Ads, businesses can target specific audiences based on factors like location, interests, and even the type of device someone is using to browse the internet. This allows them to reach the people who are most likely to be interested in their products or services.

Overall, Google Ads is a powerful tool for businesses looking to increase their online visibility and drive more traffic to their website.

If you don’t have a Google Ads account, ElevationPPC can still help you get started with our comprehensive setup process. Here’s what you can expect:

Week 1: We’ll create a Gmail account for you and conduct in-depth research to identify the best keywords for your business. We’ll create benchmarks, review the competition, and define the most effective keywords to use in your campaigns. From there, we’ll set up your campaigns based on these keywords.

Week 2: We’ll create ads, set up tracking, and submit your ads for approval. Once approved, we’ll launch your campaigns.

Week 3: We’ll continuously monitor and track your ads, conversions, and campaigns to ensure optimal performance.

Week 4: We’ll continue to monitor and track your campaigns, making any necessary adjustments to improve performance.

If you already have a Google Ads account, our process will look a little different:

Week 1: We’ll get access to your current account and conduct a comprehensive review of your existing campaigns. Based on our findings, we’ll put together a list of suggested changes and send them over for your approval.

Week 2: We’ll implement the suggested changes to improve the performance of your campaigns.

Week 3: We’ll continuously monitor and track your ads, conversions, and campaigns to ensure optimal performance.

Week 4: We’ll continue to monitor and track your campaigns, making any necessary adjustments to improve performance.

To get started with ElevationPPC, we will need access to your existing Google Ads and Google Analytics accounts, as well as your website. If you don’t already have a Google Ads account, we can set one up for you. Please note that if we do create a new account, we will require a credit card to use, as your ad spend will be paid directly to Google. Rest assured that we take data security seriously and will handle your account information with the utmost care and professionalism.

There are two costs associated with working with ElevationPPC.

1. The first cost is the ad spend that you determine and pay directly to Google from your credit card. We can help you estimate a suitable ad spend using Google’s keyword planner, taking into account factors such as cost-per-click and the number of clicks you would like to receive daily to achieve the best return on investment.
   
   

2. The second cost is for our management services. As a freelancer, our rates are well below those of typical agencies. We prioritize affordability and simplicity, offering flat fees based on the project. This means that you only pay us once a month, and you can easily discontinue our services at any time. Our pricing is easy to understand and budget for, making it a stress-free investment for you.

At ElevationPPC, we set up campaigns for each keyword group with the goal of maximizing quality score, reducing cost per click, and increasing conversions. The success of these campaigns depends on several factors, such as the number of differentiated services you offer and how potential customers typically search for your services. By taking these factors into account, we can develop a targeted and effective PPC strategy that yields positive results for your business.

While ElevationPPC cannot guarantee specific outcomes, we can guarantee that we will always be honest, transparent, and communicate effectively. Our approach is straightforward and ethical, and we don’t employ any deceptive sales tactics. We genuinely want to see positive results for every business we work with, and we treat your investment as if it were our own. If we fail to deliver positive results, it reflects poorly on us. Ultimately, our goal is to foster long-term client relationships by consistently delivering results that exceed expectations.

Facebook Ads work by using a variety of targeting options to reach your desired audience. You can target your ads based on demographics, interests, behaviors, and even past website visitors. You can also set a budget for your campaign and track your results to see how well your ads are performing.

The cost of Facebook Ads varies depending on a number of factors, including your target audience, the type of ad you create, and your budget. However, Facebook Ads can be a very cost-effective way to reach your target audience and grow your business.

ElevationPPC will be closely tracking your campaigns metrics using Facebook’s variety of tools. These tools track the performance of your campaigns and allow us to see how many people saw your ads, how many people clicked on your ads, and how many people took the desired action (such as visiting your website or making a purchase).

ElevationPPC focuses on optimizing your website’s content and structure and building quality backlinks to improve your website’s search engine ranking. Some specific tactics include conducting keyword research to identify high-value search terms, creating high-quality, informative content that targets those keywords, optimizing your website’s meta tags and descriptions, improving website load speed, and ensuring your website is mobile-friendly.

There could be several reasons why your website is not appearing in search results, including poor SEO optimization, lack of quality backlinks, duplicate content, server issues, or being penalized by search engines for using black hat SEO tactics. To diagnose the issue, ElevationPPC starts by conducting an SEO audit of your website to identify any technical issues, checking your website’s robots.txt file to ensure search engines can crawl your site, and checking for any manual penalties.